UGF- 6, Antriksh Bhawan, KG Marg, New Delhi-110001
The most challenging aspect of setting up a showroom in Gurgaon for any brand is choosing the best space/location for the showroom. The reason for this is because Gurgaon has developed into one of the most exciting and fastest growing commercial real estate markets in India, due to its vast number of corporate offices, affluent residential communities and large retail corridors.
SPJ Group, which is known for mixed-use developments and retail driven development throughout Gurgaon, is a key player in developing modern commercial real estate guides within Gurgaon. The first step in developing a successful showroom in Gurgaon is to have a deep understanding of your target customer. So, let’s have a look at some showroom locations tips Gurgaon.
Successful showrooms in Gurgaon start with just this one thing: An understanding of your customer's behaviour. For example, luxury buyers located in premium neighbourhoods, such as Golf Course Road, typically desire retail locations that are curated and high-end in terms of image.
Understanding how customers traverse the city will enable you to make the right decisions for your store's location relative to your customer base. You will create the maximum visibility and have the best access for conversions.
The many micro-markets that comprise the commercial market in Gurgaon are defined by their unique character.
This area is one of the busiest business parks in Gurgaon's central district, with strong evening foot traffic and corporate density as well as numerous shopping malls. The best location for brands that experience high traffic due to retail footfall is MG Road and Cyber City because of the fact that there is constant store visibility in the area.
This corridor is home to many high-end office buildings, luxury residential gated communities, and premium-brand retailing. Luxury brands looking for a controlled environment and high purchasing power can achieve their best marketing success in this corridor.
This area is experiencing 1000's of new families moving into it, and is expected to continue growing at this rate. Mid-range, home improvement, furniture, and on-demand lifestyle products require a significant amount of showroom space, with competitive rates.
These sectors are well-established in Gurgaon's central district, with a loyal local customer base, a large university population, plenty of restaurants, and consistent repeat customers. For F&B, salons, service providers and pharmacies that want to target this demographic, these sectors are great locations.
These areas are emerging markets. In five years from now, visibility here will be a significant advantage once many new residential townships, commercial offices, and hotels have opened.
Visibility primarily describes the ability of customers to identify a retail showroom when driving past in their cars. Specifically, visibility is influenced by showrooms located on main roads (i.e., higher vehicle count), corner lots, wide frontages, and use of glass façades.
As a result of unpredictable traffic conditions in Gurgaon, if entry or exit to/from a retail showroom is complicated, customers are unlikely to return for an additional visit.
Instead of depending solely on the pull of your retail brand to attract customers, make certain your retail showroom is located within a city where people are inclined to be attracted to it already.
Location alone cannot determine the success of a retail establishment. It is equally important to choose an appropriate project type. For example, in Gurgaon, there are many types of retail property types including high-street retail, malls and mixed-use developments
High-street retail properties offer maximum visibility from the street and ease of access to the store. Common area maintenance charges are typically lower than those at shopping malls.
Shopping malls and large retail complexes typically offer shoppers a curated selection of stores. These properties are often anchored by entertainment (such as movie theaters), provide weather protection (such as parking garages) and create additional foot traffic through cinema traffic and other events
Mixed-use developments are becoming the most popular option among many retailers. By combining retail space with office, service apartment and leisure space, retailers can benefit from a built-in clientele, as well as continued patronage from the surrounding community.
At SPJ Group, we focus on mixed-use development formats, in line with changing consumer habits and the desire of modern consumers to shop, work, and dine within the same environment.
Evaluate the layout of the property, its total square feet (carpeted area), building facade dimensions, average ceiling height, and any other factors affecting your potential for expansion within the space. Examine the type and number of loading doors needed to
handle the frequent movement of inventory; compare rental rates among competing micro-markets to find out where you can get the best deal; and verify whether CAM expenses and maintenance charge align with your overall business strategy and plans.
Visiting the property at peak business hours will give you a clearer picture of how busy the area is than a brochure will.
1.What is the first thing I should consider when selecting a showroom location in Gurgaon?
The first thing to consider when selecting a showroom location is the type of customer you want to attract and his or her typical routes through the area. By understanding these factors, you will be able to identify potential showroom locations that meet your customer profile and increase showroom sales.
2.Is it better to locate a retail store on a busy street or in a shopping mall in Gurgaon?
Shopping malls typically provide more stability because they are climate-controlled and have a greater number of customers, but storefronts located on busy streets receive higher levels of customers walking by and seeing the store.
3.Why is visibility important to the success of a showroom?
High visibility of a showroom increases brand awareness and increases the number of customers who come into the showroom. A showroom that has high visibility will attract customers even if the store does not advertise heavily
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